Monday, 15 November 2010

AS THE LLAMERA GIRL DANCES...

So even though my blog is in it's infancy...I have been working on my label for approximately 6 months...6 long, hard months...

Back in May of last year I felt like I hit a fork in the road. After months of sketching and dreaming about my label it was decision time...My mum will attest to the fact that I am one of those people that's either in or out...black or white...and I gave myself the weekend to decide...am I ready to put everything else on hold to chase my dream....hell yes!!

So the process began...and accumulated in Hardcastle's debut collection for Spring Summer 2010.


Presenting "As the Llamera Girl Dances"
(on sale from February 2011 - so save your pennies!)




























With this collection under my belt my confidence has grown. So now I decide to share with you the journey from now until February 18th-23rd.... London Fashion Week AW 2011! There are many goals I have set to achieve along the way, which I will share in future blogs along with my inspiration and progress of my first Autumn Winter collection.

But for now I would just like to say...
"many thanks to the team who helped the photoshoot come to life!"

Jenni Hare - Photographer
I can't imagine using anyone else... I often felt out of my depth...lets face it i was... but you encouraged me to go for it!

Kate Lindsey - Makeup
Who knew there were so many shades of orange lippy?? Flawless....

Adam Bennet - Hair
Top-knot perfection...

Olga Cerpita - Model
The perfect face for Hardcastle... young, fresh and fierce!!

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