In 2008 I moved to London with the ambition to launch a fashion label that was emulous of the relaxed approach of modern Australia. Working previously as an Art Director/Graphic Designer within the fashion industry my aim was to utilise my current skill set to launch my debut Spring Summer Collection that exhibited interesting colour combinations, clean graphic lines and the spirited Australian ethos.
All that said...I have a tough road ahead of me...
"So when did you graduate from Central Saint Martins"
"errr...I didn't" *Perplexed Look*
"So where have you interned...McQueen? Comme des Garçons?"
"errr...I haven't" *Perplexed Look*
"So who are your sponsors?"
"errr...umm... I have none" *Perplexed Look*
Ok so I don't follow the trend. I don't have a pedigree education and I don't have unlimited funds to support my dream. But you know what I kind of like it that way. I still work full-time as a Graphic Designer and this is my second job. One day I hope this can be a full-time project. But until then it's head down, bum up and to my friends and family...sorry we'll catch up in two years time...
So listen UK Fashion industry...make room...there is a new kid in town and I come from the land down under...you know the rest!
No comments:
Post a Comment